44% of survey European firms in Thailand say they will invest in ASEAN & 37% say in Thailand


Several local Thai press reports, in a survey of Europeans firms in Thailand, 44% said they will invest in ASEAN and 37% said they will invest in Thailand.

  • Thailand is emerging as a center for European Business in ASEAN. For example, in 2012 European Business Position Paper on ASEAN was launched in Bangkok.

European ASEAN Business Centre (EABC) has successfuly launch its first EABC Position Paper on Thursday, 28th June 2012.Hosted by the EABC President Mr Rolf-Dieter Daniel, the event was presided over by H.E. Ambassador David Lipman, the Head of the Delegation of the European Union to Thailand, and H.E. Mr. Kittiratt Na Ranong, Deputy Prime Minister and Minister of Finance. Three hundred senior government representatives, diplomats and European and Thai business executives graced the event at the Centara Grand Hotel at Central World.

The main objective of this key event is to communicate with relevant Thai authorities on issues/recommendations – as identified/developed by EABC Working Groups – towards improvement of business environment to strengthen Thailand’s position as competitive and attractive investment destination and as a potential gateway to ASEAN. EABC strives to establish dialogue with key partners representing a unified voice of European business in Thailand

The launch welcomed high-level participants from Thai authorities, European Embassies in Thailand, Regional European Embassies, European Chambers of Commerce in Thailand, international organisations, leading companies and media participants from key media channels.

  • About 70% of survey European firms in Thailand said, additionally, that they have a positive outlook, based on expanding customer and market demand. About 67% said they are optimistic about growth in their sector, with about 8% pessimistic. About 41% of survey European firms in Thailand said their priority is to reduce procurement costs and 8% said it was to reduce employment. About 80% said they see improvements in growth, performance and sales within 6 months.

For Thailand, about 50% said they are optimistic about Thailand’s growth in the next 2 years, with 8% pessimistic. About 81% said they are considering major new investments in Thailand in 2 years.

However, those survey European firms says their great concern and the challenge to Thailand are public institutions and political instability.


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